It’s pointless to tirade about the sun without lighting a cigar for us.

-Spinoza

Life is life itself, and it’s how we choose that matters. Change is always ongoing, but I believe in always being brave and inclusive in our hearts. Facing change, to live life considering your inner feelings is what is best for you, regardless of right or wrong.

Welcome to see my journey.

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Why Important?

According to the survey of professional willingness, more than half of the post-95s’ most aspiring new occupation is influencer.

It’s not hard to understand. You can achieve both fame and fortune without reading books, which makes many young people all day long immersed in books ecstatic. It’s like a “fantasy” that can guide them to bypass the crowded bridge of the college entrance examination and directly lead to “double fame and fortune”. After seeing some internet celebrity anchors “both fame and fortune”, many children who are still studying have followed suit. In fact, the Internet celebrity industry is not as easy as imagined. Most of the market and wealth are monopolized by a very small number of “top influencers”. The number of top influencers accounted for a very small number of all influencers, but they harvested most of the wealth.

Most people planning to become online influencers are unlikely to become influencers. This is also a phenomenon worthy of analysis by all people concerned about social phenomenon.

I already have a framework for analyzing this topic. I will analyze the formation of the influencer by combining platforms, different fields and forms of influencers. In the process, I will get further understanding of different platforms, such as their characteristics, so it will be more efficient for me to shape my personal image for different platforms. At the same time, the understanding of the influencers of the Internet will also have a further understanding of the contemporary population, especially young people, that is, the main consumer groups of the future market, such as their habits of obtaining information, how to contact and communicate with them. The analysis of influencers in different fields is also an analysis of different fields. I can gain a rich and comprehensive understanding of different industries in the society, and it will also greatly help my future career planning, work itself and build me a broader view.

You have to understand your audience before you can find influencers who influence these people. Research on audiences has long been a big issue for marketers. This means finding potential audiences is not so simple. The search for potential audiences will inevitably take some time for user research and market surveillance.

I can access the influencer ’s social accounts to see which areas the social account ’s previous updates are consistent with. Read the profile of influencers carefully to understand what type of consumer her/his fans are.

I will try to feel the recent trend of this internet celebrity, which type of video has most feedbacks, the most popular, and the cooperation between the internet celebrity and a brand, which will facilitate you to weigh the internet celebrity. His personal style has a more intuitive feel for the influencer’s business performance. At the same time, the area and gender map in the fan portrait, so I can know where the influencer ’s audience area = where the purchasing power comes from, which age group has the most fans, and what is the ratio of male and female fans in this age group, so as to Learn more about their audience.

I think this is a new culture, and there is something that touches me particularly in this culture, that is, everyone is participating in social public life in his/her own way, and analyzing this phenomenon is to understand contemporary people Lifestyle and ideas.

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